From the end of the nineteenth century advertisements for tobacco pipes appear in magazines and newspapers. Because of these advertisements we now know more about the market position of the manufacturers and the fashion aspect of the tobacco pipe.
Up to 1950 the size of the magazines is rather limited, so that the advertisements are rather compact and usually poor in illustrations. Often the advertisement does not mention much more than the new product, like the pipe brand "La Fusée". An illustration of the product itself is not there, because the making of a printing block was too costly in those days.
In the 1930's the number of product illustrations slowly increases. Often the printing blocks were used for consecutive campaigns. The text could be changed from time to time, but the illustration stayed the same.
Pipe advertisements flourish in the 1950's and early 1960's. In that time the illustrated magazine becomes an important medium for almost all new products. Besides, the tobacco pipe was still a luxurious man’s accessory. Various factories took the opportunity to advertise their new shapes and designs in order to stimulate the demand and to compete with their colleagues.
After 1970 the stream of advertisement for pipes and smokers utensils declined. Manufacturers direct their campaigns more on the shops that retail. To inform the retailers means that their message should automatically reach the consumer.
Quite a special series of advertisements deal with the system pipe, better known as the Falcon pipe. Several manufacturers bring these pipes on market, all claiming to be the perfect dry-smoking pipe. A true competition starts, pointing out the details.
In the end, toward the 21st century, the pipe as subject simply disappears from advertisment under strict anti-smoking regulations.
Illustrations on this page from the collections of Amsterdam Pipe Museum
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